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peach payments acquires paydunya to expand into west africa

Peach Payments has acquired Senegal-based PayDunya, marking its entry into mainland Francophone Africa and enhancing its capabilities for cross-border transactions. This strategic move supports Peach Payments' growth strategy, which includes expanding market share and launching new products, while also tapping into the rapidly growing digital payments market in West Africa. The acquisition is expected to be finalized in the coming months, further solidifying Peach Payments' position in the pan-African payment ecosystem.

Peach Payments acquires PayDunya to expand into West African market

Peach Payments has acquired Senegalese payment platform PayDunya, marking its entry into Francophone Africa after previous expansions in Eswatini, Mauritius, and Kenya. This acquisition aims to enhance digital payment solutions for businesses across six West African countries, creating a robust payment ecosystem.CEO Rahul Jain emphasized the strategic importance of this deal in expanding their reach into the UEMOA and CEMAC regions, enabling access to over 450 million people. The acquisition is expected to be finalized in the coming months, pending standard procedures.

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